Friday, December 26, 2008


mimi vert eyesThrough out history eyes always had a special symbolic meaning. In Ancient Egypt the Eye of Horus stood for protection and life. In Christianity the eye represents the omni-present spirit of God. In Hinduism and Buddhism the “third eye” is a symbol for enlightenment. In general the meaning of eyes tend to be of a spiritual nature: Focus, Vision, Intelligence, Opening... just to name a few. I'm aware of the importance of the eye icon's symbolism. But the origin for the mimi vert trademark is actually very simple and spontaneous. About four years ago we were doing my first business card for mimi vert. I didn't know what to put next to the logo. Just playing around I cut out the eye of a picture of mine. Ilias loved the idea. This same image went trough different phases of abstraction until we got to the final "Green Eye" logo. It appears on every Mimi Vert piece and gives the brand it's unmistakable identity.

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