Wednesday, July 14, 2010

Inspiring women

There are countless inspiring women throughout history.
If I wanted to try mentioning all of them, starting with Sappho, I would run out of time to finish my new collection.
So here just a small selection of women I admire either for their uniqueness, vision, what they achieved in their field, the impact they had on culture in general or on me personally.inspiring womenSusan Sontag, American critic, writer and activist
I'm a slow reader and English isn't my mother tongue, still Susan Sontag is worth the time investment. To me her writing is truly enlightening, no one’s words could ever express and at the same time challenge better my own way to look at art. Some of her most influential essays are "Notes On 'Camp'", “On Photography” and "Against Interpretation".
Gabrielle Coco Chanel, fashion Designer
Her revolutionary understated approach to fashion, her gift to simplify, to make women's clothes elegant by making them more masculine, are just some of the reasons that made her the most mentioned style icon of all times. In spite of her dark phase during world war II we can't negate the fact that she became a legend. Her name remained and is eternized as probably the most desirable luxury brand today.
Martha Graham, dancer and choreographer
Although my knowledge in dance is limited, it is probably the form of art I most look up to. I couldn't ignore Martha Graham's new vision of movement and how she transformed ballet in a new form of expression. She took the purpose of dance (which was mainly beauty) a step further and created ballets that talked about painful topics, captivating and provoking her spectators.
Méret Oppenheim, Swiss Artist
Maybe as a child I was mostly fascinated by fact that her fountain in my hometown Berne caused a debate. A little later my allure for her work got confirmed when I became familiar with her famous Surrealist "Object" (Le Déjeuner en fourrure). A piece with which she has created an art icon. Once again it’s the simplicity that intrigues me, in that case making something extraordinary out of something ordinary.
My grandmother
Despite of very difficult family conditions she managed (as one of the few women that time) to go to university. Her life could be called anything but easy. A cultured woman with a strong character, to me she is the personification of elegance in every way. I remember her when I was a child with her big, always perfectly coiffed dark hair and large sunglasses. That she abandoned vanity later and dedicated herself to enjoy life, only enriched her. She is a living proof of how to age with dignity and joy.

As I said there are missing many others that merit to be mentioned. So this is definitely going to be continued.
I would love to know who were or are the women that inspire you.

Friday, July 2, 2010

It was still a little cold when I took a walk with my sister in Zurich a few weeks ago... Rebecca is wearing a tube scarf, a Jil Sander Vintage blazer, American Apparel leggins, Chloé sunglasses, Comptoir des Cotonnier boots, her bag is from Concalma and her jewellry Mimi Vert.

Thursday, June 10, 2010

Annabelle

annabelle cover miriam josiMy first Swiss cover is no other than the magazine I grew up with. It was an honor to form part of Annabelle's project and be on the cover this past month wearing Mimi Vert.
I enjoyed the photo shoot with Cati Soldani and the photographer Sebastien Agnetti, and my visit to Zurich gave me a sweet foretaste of the coming year to challenge expanding Mimi Vert more in my native surroundings...

Sneak peek

mimi vert commercial sneak peek
mimi vert commercial sneak peek
mimi vert commercial sneak peekHere a little preview for our first commercial...

Wednesday, June 2, 2010

Matte mag

Together with my Mimi Vert star ring, next to my friend Yalimar Feliciano, styled by Davis Carrasquillo, made up by Willie Rosado and shoot by Enrique Vega for an Editorial featured in Matte mag: mattemag.blogspot.com

Sunday, May 30, 2010

Concalma

concalma old san juanThe name itself describes best Matilsha and the mission of her line. Concalma bags are creatively handcrafted at her studio but still super affordable.
Visit Concalma's minimalist and spacious flagship store at San Francisco Street in Old San Juan. concalmalinea.com

Tuesday, May 18, 2010

Tuesday, May 11, 2010

Deluxx

deluxx editorialMe and my Mimi Vert ring featured in this editorial for deluxx magazine

Monday, May 3, 2010

Coney Island






I just got back from NY... Here is a sneak peek of the making of an editorial we did there. The models Ismini and Andreea looking gorgeous!

Sunday, March 21, 2010

MV zine First Issue out now

MV zine cover Nathalie Güdel
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Mimi Vert editorial: photography Rocio Lugo-Quijano, styling, hair & makeup Mia Bregar, assistant Laura Wiesmann, model Nathalie Güdel, location Rosengarten, Berne Switzerland

see the entire first MV zine issue:

Saturday, February 20, 2010

mimi vertwearing my star and the new organic cross ring photographed by Loose Studio

Wednesday, February 10, 2010

Caficultura

Picture by Alfonso MartinezLast week I had an interview at Caficultura, one of my favorite spots in San Juan. If you ever visit Puerto Rico and need a break of walking the old town, you have to stop by there! The place is the perfect marriage of a classic European Cafe with a touch of Soho and some local criollo elements.
That's how the barista Edgardo surprised me. The figure below mimi vert is the shape of the cypriote necklace I was wearing that day..mimi vert coffee

Wednesday, January 27, 2010

Sunday, January 24, 2010

Friday, January 1, 2010

Sunday, November 22, 2009

plant a tree

For every product sold through our e-boutique we will have a tree planted. unep.org/BILLIONTREECAMPAIGN/

Thursday, November 19, 2009

noir as night

Visit this blog to see more ad campaigns, amazing editorials, shows, models etc.. noirasnight.blogspot.com

Tuesday, October 27, 2009

Paris





photography Christian Borth, hair Franck Nemoz, makeup Cindy Leroux, styling Bertha Sesé, models Miriam Josi and Jeanne Jaros

Tuesday, October 6, 2009

mimi vert 1fashionproductionsmannette maldonado wearing the black mimi vert star ring 1fashionproductions.com

Monday, September 28, 2009

New York

mimi vert new yorkThis September on my way home from Europe, I stopped in New York for a few days. Where I did a beauty editorial with my favorit stylist Davis Carrasquillo, the photographer Enrique Vega and the models Jade and Tanya Chubko from Muse NYC. I took some pictures during the shoot at the Mac showroom in Chelsea, everybody showing their mimi vert's...

Sunday, August 30, 2009

mimi vert loose studioApart from being a model my friend Rocio is a very talented photographer. I just spent an amazing time with her here in Switzerland and Paris. See more of her pictures flickr.com
And... Cristobal and Juanjo, thank you for taking the best care of my hair cristobalsalon.com

Sunday, June 21, 2009

When ancient becomes contemporary

mimi vert cypriote necklaceNecklace inspired in an ancient Cypriote figuremimi vert cypriote necklaceThe Hellenic Museums Shop, Olympic Tower Atrium, 645 5th Avenue, New York, NY 10022 Tel: 212.759.9271

Thursday, June 18, 2009

coquette

mimi vert coquettecoquette.blogs.com

Monday, June 1, 2009

What do you think?

recyclingDo you think our new campaign will motivate people to make recycling part of their lifestyle? treehugger.com

Wednesday, May 27, 2009

blade

mimi vert alex covomimi vert alex covoI had a lot of fun shooting for Vanidades with Alex, Davis and Willie.
Here are some more pictures besides the cover story, showing mimi vert's all-time favorite piece...
I never take off my black star!
To see more of Alex's work check out his website alexcovo.com

Wednesday, May 13, 2009

multitasking

mimi vert multitaskingNo doubt I love photography. There are many great photographers I really admire. Without aspiring to compete with them - in my job the temptation to try out the experience behind the lens is huge.
Now it is something between pleasure and impatience (the dubious excuse to safe time) that sometimes makes me shoot for mimi vert myself...

Monday, May 4, 2009

online boutique

mimi vert online boutiqueFinally our boutique is online! mimivert.net

Wednesday, April 29, 2009

mimi vert in Vanidades

vanidades cover miriam josivanidades mimi vertvanidades mimi vert miriam josivanidades miriam josiLook at your closest newsstand for the new Vanidades!

Tuesday, April 7, 2009

mimi vert's new campaign

mimi vert campaignSee more on www.mimivert.com

Thursday, April 2, 2009

Mimi Vert on Stylefrizz

stylefrizzRead the entire article on stylefrizz.com