Seeyou Magazine

As Kim Dang from Seeyou Magazine well noticed and said, at Mimi Vert we introduced precious emblems in form of medieval crests long time before Prada launched their new brooches for men. Be it coincidence or not we always love to be trend-setters! See the full article on seeyou.allyou.net/475761/191212-mimi-vert

Mimi Vert on fire

Jeanne D'Arc rings in black silver worn as pendants

Vimi Vert Fleur de Lys necklace and rings

Fleur de Lys ring

Crown ring and Crest Tag necklace in black silver

Mimi Vert Crown necklace

Jeanne D'Arc Crest ring

Crest rings

Jeanne D'Arc rings worn as pendants

Photographer Yulia Gorbachenko - Fashion Stylist Davis Carrasquillo - Makeup Artist Michael Anthony - Hair Stylist Damian Monzillo - Model Britt @ Muse Model Management - Jewelry Mimi Vert

preview

Here a few behind the scenes pics I took at a recent editorial shoot: all jewelry used was from the new store and the images were taken in the area around.
model Julia Robazzi wearing a Mimi Vert Crest ring in black silver from the Jeanne d'Arc collection

Jeanne d'Arc Ring Pendants

Rockefeller Center

5th Avenue

The Olympic Tower

Julia and I during the shoot

Notes on a Notebook Pt 2: Necessary, Accessory or Luxury?

As already mentioned some useless objects in our daily life were preserved and gained new value. The fact that a wristwatch is not really needed anymore helped to take it to another level converting it into a status symbol. Such objects that lost their original purpose are now charged with a new, more emotional value. The Moleskine notebook’s subtle marketing concept supports that bond, makes it part of each owners personal identity. It becomes a cult object.
I like to see a person next to me in a cafe having his notebook on the table instead of (or in addition to) his blackberry or iphone. For me it’s like seeing a women with an exquisite handbag or piece of jewelry, it makes someone more interesting. This addition to one’s personality is what an accessory should do.
The iconic Moleskine, almost a synonym for notebook, may be inexpensive and produced in masses but could be perceived as a luxury product in many ways. Something inessential but conducive to pleasure and comfort, it is a brand focused on a history that represents a lifestyle and evokes emotion, inspiration and satisfaction. Just as other traditional products Moleskine was forced to connect to the digital world and like some luxury brands they did it impressively. Moleskine makes successful use of social media, holds an interactive website, e-commerce, online marketing and people all over the net are uploading and sharing scans of their notebooks.
In our times of iPhones, iPads, facebook and Google calendar, drawing or writing down things in a notebook sure may seem unnecessary and time consuming. But isn’t having and especially taking time priceless and the ultimate definition of luxury?

Mimi Vert in Friday Magazine

Open publication - Free publishing - More beauty

Photo by Juventino Mateo, Model: Miriam Maina, Hair & Makeup by Mia Bregar

Mimi Loves

Spotlighted in the past edition of MV zine. Stylist and fashion editor Davis Carrasquillo did these pictures of me for the latest issue last march in NYC. We have worked together so many times and in every occasion we have a blast.
Check out his work and blog
skirt: Vena Cava, top: Ecliptica, lace body: American Apparel, bag: Mulberry, sunglasses: Balenciaga, ring & necklace: Mimi Vert, shoes: Ash

MV zine third issue

Open publication - Free publishing - More design

New Collection preview

Last week in NYC I had the chance to lend the first samples of my new “Jeanne D’Arc” Collection to an editorial shot by photographer Yulia Gorbachenko.Ring and necklace in one: Model Britt is wearing some of the Jeanne D'Arc black silver rings as pendants. Get them on mimivert.net