Mimi Vert in Friday Magazine

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Photo by Juventino Mateo, Model: Miriam Maina, Hair & Makeup by Mia Bregar

Notes on a Notebook

Why am I drawing this notebook? I could just take its picture and in a matter of seconds I would have a much more realistic image of it. Nevertheless photography wasn’t able to completely replace drawing like the computer didn’t push aside the book or notebook. Sure technology made them less needful, but so how did the notebook prevail in today’s digitized society?
For people like me -who got familiar with the internet at a young age but still grew up drawing, tinkering their own toys- writing down things by hand is a nostalgic act and can be a cleansing process. Compared to the technologically advanced alternatives, a notebook doesn’t require electricity nor updates, which makes it much more reliable on a long term.
Although the laptop -not surprisingly also called notebook today- took over the original function of a notebook, the book of blank pages persisted as a primary venue for notes, drawings, organizing and brainstorming because it offers a more direct, simple and authentic way of visual thinking. It continues to be a flexible and individualized tool to create ideas and becomes in this manner an essential part of our personality.I’m not sure how the new generation is going to experience this but somehow I think that the physical will always feel more real than the virtual.
I believe the sensory experience of paper, the process of sketching or a distinct handwriting- even barely readable- are irreplaceable.

Mimi Loves

Spotlighted in the past edition of MV zine. Stylist and fashion editor Davis Carrasquillo did these pictures of me for the latest issue last march in NYC. We have worked together so many times and in every occasion we have a blast.
Check out his work and blog
skirt: Vena Cava, top: Ecliptica, lace body: American Apparel, bag: Mulberry, sunglasses: Balenciaga, ring & necklace: Mimi Vert, shoes: Ash

MV zine third issue

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Z - Die schönen Seiten

NZZ's current Magazine "Z" is dedicated to timepieces and jewels- just on time for the watch and jewelry show Baselworld. I was portrayed together with four other young Swiss designers in an article that comments on what Switzerland has to offer between the big brands of the industry and the traditional goldsmiths. pages 34-37

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New Collection preview

Last week in NYC I had the chance to lend the first samples of my new “Jeanne D’Arc” Collection to an editorial shot by photographer Yulia Gorbachenko.Ring and necklace in one: Model Britt is wearing some of the Jeanne D'Arc black silver rings as pendants. Get them on mimivert.net

The title of this January’s Annabelle cover story reads
“40 years of women’s right to vote” (only! unbelievable I know... but true) The front page shows Switzerland’s four female federal councils, who form for the first time in history a female majority of our government.
Find Mimi Vert's Organic Cross ID Bracelet on page 90.

Shared Closet

Valentina and Paula are two lovely sisters from Bilbao, Spain. They are the creators of the popular blog Shared Closet, where these pictures originate from.
I love how Valentina combines her new Mimi Vert organic cross necklace!

Also check out the post they recently wrote about me: Mimi, una joya.

Mimi Vert @ home

MV zine second issue

See the whole issue:

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Mimi Vert Share the Taste

"D´Party isch vrbi"

I guess most of you don’t know that Swiss Rap even exists. I thought it’s time to spread the word beyond the borders of Switzerland. Get to know my childhood friend Basil Anliker, today better known as Baze. His third solo LP "D´Party isch vrbi" (meaning that the party is over in my hometown Berne’s dialect) has just been released.
Growing up together I have always loved (and sometimes hated) Basil for his barefaced honesty. The same authentic characteristic is reflected in his music, which is what makes it so real to me. Talking about his ups and downs, thoughts and doubts free from pretension, just simple stories about himself and life that surrounds him. Melancholic, sometimes depressing but somehow surprisingly calming. The lyrics as well the sounds that complete and support them break with stereotypes of the Rap genre. Even you won’t understand a word I believe the album is worth listening to. Get it here Baze wears the new Mimi Vert ID bracelet in black silver.

One of a kind Miss Bliss

You must have seen her before. Beautiful dancer Melanie Alexander is watching us from the ongoing Benetton campaigns all over the world.
Melanie got her unique look and nickname Miss Bliss (Black Swiss) from her redhead Swiss mother and African-American father.
I first met her at a fashion show in Switzerland. Her sweet and positive personality makes you fall in love with her at first sight.
Yesterday in Zurich Melanie and I had coffee and an inspiring talk. It was the perfect autumn day, so I took the chance to take her picture with her new Mimi Vert ring.
Here is what she said: "The moment I put the Star-Ring on my finger, I did not want to take it off anymore. Playful and feminine, that is just like me."
Visit Melanie's website: www.melaniealexander.ch

Valerie by Lorraine Rodriguez

I wish I could meet more of my clients personally. Like Valerie. I first knew her when she interviewed me for a local indie magazine more than five years ago when I was just starting making jewelry. Actually she was the first person writing an article about Mimi Vert. Since then she has gotten herself quite a large collection of MV pieces. I got those pictures of Valerie from her friend photographer Lorraine, who is also an amazing ilustrator. I simply adore these images.

Marie Claire

This is the outcome of the previously mentioned shoot in Coney Island for Marie Claire Latin America.
Fashion Director: Davis Carrasquillo, Photography: Frank Veronsky, Make-up: Stacie Ford, Hair: Julia Rose, Manicurist: Amber Stores, Models: Andreea Stancu and Ismini Papavlasopoulou @ Muse NYC, Jewelry: Mimi Vert

Alejandra becoming face of Rimmel London

A few days a go I did a shoot with fellow model and friend Alejandra Ramos Muñoz for the next issue of MV zine, which will be out very soon.
Together with Zooey Deschanel and Solange Knowles, she recently signed on to become the new faces of the cosmetic line Rimmel London, following Kate Moss, Georgia May Jagger and Coco Rochas.
Alejandra is represented by Element in Puerto Rico. Here she is photographed by Davide Gè and styled by Javier Scalley. Alejandra is wearing a black lace dress by Lisa Cappalli and Mimi Vert's cypriote necklace.

Inspiring women

There are countless inspiring women throughout history.
If I wanted to try mentioning all of them, starting with Sappho, I would run out of time to finish my new collection.
So here just a small selection of women I admire either for their uniqueness, vision, what they achieved in their field, the impact they had on culture in general or on me personally.Susan Sontag, American critic, writer and activist
I'm a slow reader and English isn't my mother tongue, still Susan Sontag is worth the time investment. To me her writing is truly enlightening, no one’s words could ever express and at the same time challenge better my own way to look at art. Some of her most influential essays are "Notes On 'Camp'", “On Photography” and "Against Interpretation".
Gabrielle Coco Chanel, fashion Designer
Her revolutionary understated approach to fashion, her gift to simplify, to make women's clothes elegant by making them more masculine, are just some of the reasons that made her the most mentioned style icon of all times. In spite of her dark phase during world war II we can't negate the fact that she became a legend. Her name remained and is eternized as probably the most desirable luxury brand today.
Martha Graham, dancer and choreographer
Although my knowledge in dance is limited, it is probably the form of art I most look up to. I couldn't ignore Martha Graham's new vision of movement and how she transformed ballet in a new form of expression. She took the purpose of dance (which was mainly beauty) a step further and created ballets that talked about painful topics, captivating and provoking her spectators.
Méret Oppenheim, Swiss Artist
Maybe as a child I was mostly fascinated by fact that her fountain in my hometown Berne caused a debate. A little later my allure for her work got confirmed when I became familiar with her famous Surrealist "Object" (Le Déjeuner en fourrure). A piece with which she has created an art icon. Once again it’s the simplicity that intrigues me, in that case making something extraordinary out of something ordinary.
My grandmother
Despite of very difficult family conditions she managed (as one of the few women that time) to go to university. Her life could be called anything but easy. A cultured woman with a strong character, to me she is the personification of elegance in every way. I remember her when I was a child with her big, always perfectly coiffed dark hair and large sunglasses. That she abandoned vanity later and dedicated herself to enjoy life, only enriched her. She is a living proof of how to age with dignity and joy.

As I said there are missing many others that merit to be mentioned. So this is definitely going to be continued.
I would love to know who were or are the women that inspire you.

It was still a little cold when I took a walk with my sister in Zurich a few weeks ago... Rebecca is wearing a tube scarf, a Jil Sander Vintage blazer, American Apparel leggins, Chloé sunglasses, Comptoir des Cotonnier boots, her bag is from Concalma and her jewellry Mimi Vert.

Annabelle

My first Swiss cover is no other than the magazine I grew up with. It was an honor to form part of Annabelle's project and be on the cover this past month wearing Mimi Vert.
I enjoyed the photo shoot with Cati Soldani and the photographer Sebastien Agnetti, and my visit to Zurich gave me a sweet foretaste of the coming year to challenge expanding Mimi Vert more in my native surroundings...

Sneak peek

Here a little preview for our first commercial...

Matte mag

Together with my Mimi Vert star ring, next to my friend Yalimar Feliciano, styled by Davis Carrasquillo, made up by Willie Rosado and shoot by Enrique Vega for an Editorial featured in Matte mag: mattemag.blogspot.com

Concalma

The name itself describes best Matilsha and the mission of her line. Concalma bags are creatively handcrafted at her studio but still super affordable.
Visit Concalma's minimalist and spacious flagship store at San Francisco Street in Old San Juan. concalmalinea.com

Mimi Vert: Interview with Designer Miriam Josi from Mimi Vert on Vimeo.

Deluxx

Me and my Mimi Vert ring featured in this editorial for deluxx magazine

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Coney Island

I just got back from NY... Here is a sneak peek of the making of an editorial we did there. The models Ismini and Andreea looking gorgeous!